59% of back-to-school shoppers will purchase at least one item online this year, and 11% said they will fulfill all of their back-to-school needs online.
61% of respondents conduct their back-to-school product research online. Of those that do, the computer/laptop is still the most popular device to do it on (59%), although smartphones/tablets aren’t too far behind (41%).
Shoppers generally grab their back-to-school items 2-3 weeks in advance (64%) of the first day of school. About a quarter of respondents said they wait until one week before school begins to shop.
37% of respondents plan to spend more on back-to-school items this year compared to last year. Comparatively, 35% said they will spend less and 28% will spend roughly the same as they did last year.
I find the percentage of online shopping extremely interesting. If I could get organized enough to do my shopping in advance, I would do all of it online–not just back-to-school shopping. Well, I’m off to school! But first I have to stop at the store for a few supplies! [Via]
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